Coaching

"I have been lucky to witness Cheryl's work on her AREA method over the last few years. To me, it is a work of genius. Cheryl has literally broken the code on all aspects of critical thinking both left and right brain. Her work is for everyone from young to old. It is enduring and will evolve as more people adopt the AREA Method in their toolbox for thinking. Hats off!"

- Joseph Platt, Director at companies including CONSOL Energy and BlackRock Liquidity Funds, a Trustee at Blackrock Collateral Trust and a General Partner at Thorn Partners LP

"Investing in Financial Research is the most pragmatic, in-depth, and comprehensive hands-on guide for conducting investment research available. Einhorn's process will deliver insightful, unbiased, and perceptive investment decisions. The book is a straight forward and systematic guide to clarity."

- Paul Johnson, Adjunct Professor of Finance, Columbia Business School, Columbia University, and co-author of Pitch the Perfect Investment

"Why wasn't there a book like this when I started out as a stock market sleuth?"

- Bill Alpert, Investigative Reporter, Barron’s

"In an era dominated by algorithms, people have stopped learning how to think for themselves. Cheryl Strauss Einhorn's Investing in Financial Research is the antidote, providing a system that will train you to analyze and synthesize like the experts."

- Jesse Eisinger, Pulitzer Prize winning Journalist and Senior Reporter, ProPublica

"Investing in Financial Research should sit on every investor's bookshelf between Graham's The Intelligent Investor and other seminal finance textbooks. It addresses a key gap in the finance literature, by explaining how to conduct financial research using a structured, replicable process that addresses the incomplete, imperfect, and often biased information we encounter in the 'real world.' I wish I learned this content earlier in my career--All of my employees will be receiving a copy of this book."

- David McCombie III, Founder and Chief Executive Officer of McCombie Group, a private investment firm

“I am a big fan of Cheryl’s work and I absolutely loved this book. My favorite line is on page 41, “The unifying theme of these decisions is that they are issues that are important enough to merit a research process and difficult enough to benefit from one.” Cheryl provides a system for making really tough, important decisions. Not only will I use this process myself, but I will have everyone in my company read this book so that they too can be exposed to the AREA method.”

- Kristen Hadeed, author Permission to Screw Up: How I Learned to Lead by Doing (Almost) Everything Wrong

“Human beings are surprisingly bad at making decisions in complex modern environments. For most of us, therefore, a well-conceived, disciplined decision process is essential. Problem Solved clearly and effectively presents one of the best such processes available. It is invaluable.”

- Bruce Greenwald, best-selling author, Value Investing and Robert Heilbrunn Professorship of Finance and Asset Management, Columbia Business School

“Effective problem solving in our daily lives requires orderly thinking. Cheryl Einhorn shows us a way to do it in a short, clearly written book. Her lessons are organized around case studies that are free of jargon and to the point. In fact, her case studies are short novels that draw the reader into the dilemmas her characters face. They provide wonderful illustrations of how to go about making difficult decisions. Her book is a ‘must read’ those of us facing major decisions about our personal and professional futures.”

- John Campbell, former United States Ambassador to Nigeria

“Impressively well written, exceptionally well organized, and informatively presented, Problem Solved: A Powerful System for Making Complex Decisions with Confidence and Conviction is an effective and practical life-enhancing read from cover to cover.”

- Midwest Book Review