Problem Solved
A Powerful System for Making Complex Decisions with Confidence and Conviction
It can be messy and overwhelming to figure out how to solve thorny problems.
Where do you start?
How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision?
Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, Problem Solved will show you how to use the powerful AREA Method to make complex personal and professional decisions with confidence and conviction.
Cheryl’s AREA Method coaches you to make smarter, better decisions because it:
- Recognizes that research is a fundamental part of decision making and breaks down the process into a series of easy-to-follow steps.
- Solves for problematic mental shortcuts such as bias, judgment, and assumptions.
- Builds in strategic stops that help you chunk your learning, stay focused, and make your work work for you.
- Provides a flexible and repeatable process that acts as a feedback loop.
Download the AREA Method Cheetah Sheets.
Write the story of not only your research and decision-making process but also a book about you as a decision-maker. The goal: To help you gain confidence and conviction to make your big decisions better.
Where better decisions begin.
Listen to the Problem Solver Podcast. Problem Solved is the podcast for curious thinkers, bold problem-solvers, and anyone who’s ever faced a tough choice and asked, “Now what?”
"Cheryl Einhorn's book is a ‘must read’ those of us facing major decisions about our personal and professional futures."
“I am a big fan of Cheryl’s work and I absolutely loved this book. My favorite line is on page 41, “The unifying theme of these decisions is that they are issues that are important enough to merit a research process and difficult enough to benefit from one.” Cheryl provides a system for making really tough, important decisions. Not only will I use this process myself, but I will have everyone in my company read this book so that they too can be exposed to the AREA method.”
- Kristen Hadeed, author Permission to Screw Up: How I Learned to Lead by Doing (Almost) Everything Wrong
“Human beings are surprisingly bad at making decisions in complex modern environments. For most of us, therefore, a well-conceived, disciplined decision process is essential. Problem Solved clearly and effectively presents one of the best such processes available. It is invaluable.”
- Bruce Greenwald, best-selling author, Value Investing and Robert Heilbrunn Professorship of Finance and Asset Management, Columbia Business School
“Effective problem solving in our daily lives requires orderly thinking. Cheryl Einhorn shows us a way to do it in a short, clearly written book. Her lessons are organized around case studies that are free of jargon and to the point. In fact, her case studies are short novels that draw the reader into the dilemmas her characters face. They provide wonderful illustrations of how to go about making difficult decisions. Her book is a ‘must read’ those of us facing major decisions about our personal and professional futures.”
- John Campbell, former United States Ambassador to Nigeria
“Impressively well written, exceptionally well organized, and informatively presented, Problem Solved: A Powerful System for Making Complex Decisions with Confidence and Conviction is an effective and practical life-enhancing read from cover to cover.”
- Midwest Book Review